Procter and Gamble (P&G) is the world’s biggest Consumer Goods Company, with one of the strongest portfolios of trusted, quality, leadership brands around the globe. P&G serves nearly five billion people around the world. With operations in approximately 70 countries, P&G brands are available in more than 180 countries worldwide.
In 1986, P&G Egypt was established, and it built its first factory in 6th October industrial city: the Cairo Plant. The factory produced two brands, Camay and Crest, and had a modest capital of 12 million Egyptian pounds and a workforce of 50 people.
In June 2010, P&G laid the cornerstone of its second manufacturing plant in Egypt: the October VI plant – producing baby diapers – which represented alone fresh investment of over 1 billion Egyptian Pounds. The plant is located in Polaris Industrial Park in 6th of October City on an area of 256,000 square meters, equivalent to twice the size of P&G’s first Cairo Plant. The October VI Plant entered into operation and started production in July 2011.
In 2012, P&G chose Egypt to become the hub of its Middle East and Africa Planning Service Center, centralizing the raw and packing materials purchasing operations for the entire region in Cairo. The new Planning Service Center brought an additional 85 million Egyptian Pounds investments to the country, adding 300 new local talents to the P&G family in Egypt.
During a journey of 3 decades, P&G Egypt’s escalation was firm: Our world-class manufacturing facilities grew to cover more than 370,000 square meters, growing the original 12-million-pound investment more than 200 folds, to exceed 3 billion Egyptian pounds today, establishing P&G-Egypt as one of the largest Foreign Direct Investors in the Country.
When it comes to exports, and since we started exporting in 1998, our exports grew more than 250 fold to exceed 1.5 billion Egyptian Pounds in the last fiscal year, establishing P&G Egypt as the 5th biggest exporter of chemical goods out of Egypt. With more than 35% of our total production capacity geared towards exports, our export network spans over 37 countries in the Middle East, Africa, Asia and Eastern Europe today.
On the employment front, P&G Egypt employs today more than 1500 talented men and women, 99% of which are locally groomed Egyptian talents. We pride ourselves, not only for our ability to grow local talents to lead our Egyptian operations, but also for our 56 locally grown talents that are in leading P&G positions around the globe, including regional presidents, country managers and plant managers. We also take pride in our commitment to advance and support women, making the percentage of women in management amount to 21% today. In addition to direct employment, we estimate that P&G Egypt operations contribute to creating around 10,000 indirect job opportunities in associated services such as advertising, distribution, and logistics.
Finally, from Crest and Camay, which were the only brands we produced when we entered Egypt in 1986, brand after brand followed almost annually. Today, the Company manages a portfolio of 18 brands out of P&G’s international brands which enter nine out of 10 homes in Egypt every morning. Our brands in Egypt include: Ariel, Tide, Bonux, Pampers, Always, Downy, Fairy, Pantene, Head & Shoulders, Pert Plus, Herbal Essences, Olay, Koleston, Safeguard, Gillette, Braun, Crest and Oral-B.
In recognition of its outstanding performance and quality, P&G-Egypt was honored with the National Award for Excellence, the country’s most prestigious award for the industrial sector. The company was also featured in the prominent list of the Middle-East’s top employers, compiled by Hewitt Associated, for four consecutive rounds in 2009, 2011, 2013 and 2014.