Procter and Gamble (P&G) is the world’s biggest Consumer Goods Company, with one of the strongest portfolios of trusted, quality, leadership brands around the globe. P&G serves nearly five billion people around the world. With operations in approximately 70 countries, P&G brands are available in more than 180 countries worldwide.
P&G’s history in Egypt started in 1986 with its first factory in 6th October City: the Cairo Plant. The factory produced two brands, Camay and Crest, and had a modest capital of 12 million Egyptian Pounds and a workforce of 50 people.
In June 2010, P&G laid the cornerstone of its second manufacturing plant in Egypt: the October VI plant – producing baby diapers – which represented alone fresh investment of over 1 Billion Egyptian Pounds. The plant covers an area of 256,000 square meters, equivalent to twice the size of P&G’s first plant and is one of the three largest diaper plants for P&G in the world.
In 2012, P&G chose Egypt to become the hub of its Middle East and Africa Planning Service Center, centralizing the raw and packing materials purchasing operations for the entire region in Cairo. The new Planning Service Center brought an additional 85 million Egyptian Pounds investments to the country, adding 300 new local talents to the P&G family in Egypt.
During a journey of 3 decades, P&G Egypt’s growth was firm; our world-class manufacturing facilities grew to cover more than 370,000 square meters, growing the original 12-million-pound investment more than 200 folds, to exceed 3 billion Egyptian pounds today, establishing P&G-Egypt as one of the largest Foreign Direct Investors in the country.
P&G Egypt stated exporting in 1998, since then, our exports grew more than 250 fold, exceeding 2.5 Billion Egyptian Pounds, establishing P&G Egypt as the biggest exporter of non-oil chemical goods in the country. With more than 35% of our total production capacity geared towards exports, our export network spans over 37 countries in the Middle East, Africa, Asia and Eastern Europe today.
P&G Egypt employs more than 1500 talented men and women, 99% of which are locally groomed Egyptian talents. We pride ourselves, not only for our ability to grow local talents to lead our Egyptian operations, but also for our 56 locally grown talents that are in leading P&G positions around the globe, including regional presidents, country managers and plant managers. P&G has robust Gender Diversity Programs enabling women to develop and prosper, leading to a strong female presence in the overall workforce of 41% and 30% in Senior Management. In addition to direct employment, we estimate that P&G Egypt operations contribute to around 10,000 indirect jobs in associated services such as advertising, distribution, and logistics. Also, for the first time, P&G Egypt is partnering with an NGO that is solely supporting people with disabilities and currently have nearly 100 applicants with disabilities.
Since establishment the Company has been introducing global brands to the Egyptian market yearly. Today, the Company has grown from its two initial brands, Crest and Camay, to a portfolio of 14 of the world’s leading brands. Our brands in Egypt include; Always, Pampers, Ariel, Tide, Bonux, Downy, Oral-B, Crest, Gillette, Braun, Pantene, Head & Shoulders, Herbal Essences and Fairy.
As part of P&G’s continuing commitment to the communities in which it lives and works, driven by the Company’s global Purpose, Values and Principles, the Company perpetually develops partnerships aimed at improving the lives of the next generations. Building on the company’s core mission of Touching Lives, Improving Life, Procter & Gamble made the strategic decision to embrace the integrated concept of sustainability: encompassing economic development, environmental protection and social responsibility. In accordance with our vision, P&G Egypt is very socially active and responsible, with a well-developed portfolio of community projects in the fields of education, health, women and children. Our involvement with our communities not only crystallizes through financial support and donations, but also through direct volunteerism of P&G staff in social activities and initiatives. Some highlights:
- Pampers was able to raise more than 1.7 million vaccines to protect the lives of Egyptian babies over a 2 year partnership with UNICEF. The partnership between Pampers and UNICEF is based on shared values and a commitment to working together to make a difference by contributing to the happiness and well-being of mothers and babies.
- The Always School Program led to 80% of puberty aged girls in 14 governorates receiving education on puberty, menstruation, good hygiene and personal care over 6 years in collaboration with the Ministry of Education.
- Loads of Hope, an initiative by Tide, donated over 6 million garments in Ramadan for 3 consecutive years. The program was able to reach 2 million people.
- 100% Zero Manufacturing Waste to Landfill.
- Working extensively on powering all our plants with 100% renewable energy.
- Working aggressively on using 100% renewable or recycled material for all products and packaging.
In recognition of its outstanding performance and quality, P&G-Egypt was honored with the National Award for Excellence, the country’s most prestigious award for the industrial sector. The company was also featured in the prominent list of the Middle-East’s top employers, compiled by Aon Hewitt, for five consecutive rounds since 2009.